About You
If you've ever been out with friends and ended up eating Italian when you were craving Thai, you know how frustrating it is to be coerced into buying something you didn't want.
Have you ever been blown away by a demo, beyond excitement at the outset of a project and yet ended up traumatised, disillusioned or embarrassed by what went live?
The past has repeatedly shown that putting your future in the hands of vendors and consultants with no knowledge of your business rarely delivers what you thought you were paying for.
It's why, according to global research undertaken by McKinsey, around 70% of large-scale transformations fail to improve operational performance.
